Poster Boys is the story of three men whose lives turn upside down for no fault of theirs. Vinay Sharma (Bobby Deol) is a docile school teacher, Arjun Singh (Shreyas Talpade) is an over enthusiastic school teacher while Jagaavar Chaudhary (Sunny Deol) is the explosive but also well-mannered retired army officer. They reside in a village called Jangheti and one day, they find their pictures on a poster promoting vasectomy. They are immediately ridiculed and the trio try their best to convince their near and dear ones that they haven't undergone the procedure and that their pictures have been wrongly used. They decide to take on the system to avenge the humiliation that they suffered. What happens next and whether they get justice forms the rest of the film.