Debu (Rahul Bose) is a 32 year old advertising agent, but has a serious problem in that he is still a virgin. He meets Baba Hindustani in a hotel who promises to cure him of the teasing he gets from being a virgin. He later meets Nitin Kapoor, a film-maker (Saurabh Shukla) who later films him as he works out in the gym and other physical activities. Unaware of what is happening, Kapoor edits the film in in such a way to give the impression of Debu as having sex.
The film is released and becomes a box office hit and Debu quickly becomes a sex symbol. He later meets Sonali Verma (Perizaad Zorabian), a journalist, who helps him through his difficulties and they later fall in love